A zero budget promo-photoshoot for Tommy Cash

In December 2019 we did a bright collaboration with Deep Deal Productions and helped to raise the awareness about Estonian rapper's concert in Riga. During the preparation we faced two main challenges: limited time and no budget at all. After the brainstorm, I decided to gather different people and create a zero budget promo-photoshoot, as a content to post in Young Folks social media.

The first step was a moodboard, which associates with Tommy Cash, his aura, style, and image. I searched for some fashion and make up trends on Pinterest and created a collage of ideas, which I had to make come true.

The next step was to decide how many and what kind of youngsters are needed for the photoshoot, so it was necessary to search for the perfect candidates, create a chat and discuss all the sick details before meeting up.

The third step was the preparation before the shoot, and I have to admit, we haven't bought anything for this creation: everything was found in our homes, collected and combined together.

This photoshoot was a quite difficult but fun challenge both for me as a photographer and for the models. We spent 4 hours on one location, changing images, experimenting with make-up and poses, lightning and outfits. In the end we got 3 main shots with a variety if attitudes and different atmosphere in each photograph.

As a result, we raised the awareness about the concert and helped the main organizers to attract more attention from the target audience. I personally learned how to create a photo-campaign from scratch, how to produce content on my own and organize people around, as well as doing make-up and styling outfits. I loved the process of working together and feeling free to experiment on the place. In some sense, this is the power of youth: not to be afraid to be wild, crazy and open-minded. xx